Astrid Frank is a Danish e-commerce company based in Aalborg. They sell handpicked and unique fashion for women who aren’t afraid to stand out from the crowd.
When they faced the challenge of taking their webshop to the next level, they partnered with LAZZAWEB as their specialized consultant for their marketing efforts.
In close collaboration with Astrid Frank, we developed a marketing strategy with a strong focus on targeted keywords, as we had previously had great success with this within the fashion industry.
To support this strategy, we supplemented with high-quality content that would increase visibility on relevant keywords, while also establishing Astrid Frank as an authority in their field.
By also creating new categories, we ensured that their products became visible in the right searches.
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