Tapping into the power of both Google Ads and SEO, we created a scalable strategy that drives growth for Cocoon Company.
Cocoon Company is a Danish family-owned business based in Fårvang. They produce duvets, pillows, mattresses and all accessories for a good night’s sleep – all crafted with a deep respect for nature.
They reached out to LAZZAWEB with the ambition to scale their business, grow their revenue and strengthen their position within their niche market.
To support Cocoon Company’s growth ambitions, we developed a scalable marketing strategy that leveraged the synergy between their Google Ads and SEO efforts.
The first step was to consolidate the existing campaign setup and conduct a comprehensive data analysis to build a solid foundation for new campaigns. On the organic side, we focused on strengthening Cocoon Company’s market position by expanding keyword coverage, especially within the baby and children’s product segment. By highlighting the natural and hypoallergenic qualities of their products, we achieved stronger positioning with their core audience of parents.
Få profitabel vækst med os som jeres skaleringspartner. Vi ser og udnytter synergierne mellem jeres marketingkanaler.
