20 % better conversion rate

Friliv.dk has achieved significant improvements in their conversion rate by focusing on a more efficient and streamlined buyer experience.

Jakob Foldager

Paid Search Specialist

Tobias Brodersen

Organic Search Specialist

Jonas Sørensen

CRO Specialist

Jakob Foldager

Paid Search Specialist

Tobias Brodersen

Organic Search Specialist

Jonas Sørensen

CRO Specialist

Samarbejde

Friliv.dk is equipped with optimization suggestions

Friliv.dk is a Danish company that sells high-quality outdoor gear. In addition to their webshop, they also have a physical store in Sørup.

They reached out to LAZZAWEB when faced with the challenge of increasing their revenue, which led them to our Google Ads and SEO services.

After experiencing issues with their conversion rate, we conducted a conversion optimization audit.

Conversion optimization
Google Ads
SEO

increase in conversion rate

more complete purchases after adding to the cart

increase in revenue

Udtalelse

In working with LAZZAWEB, we have really gained momentum. Their thorough CRO analysis and optimization recommendations have made a significant different for our webshop in only two months, and we are looking forward to continuing the collaboration.

Peter Dam Andersen

Co-owner of Friliv.dk

Forløb

Optimization with focus on the purchasing process

With a special focus on creating a more mobile-friendly shopping experience and efficient purchasing processes, we provided a tailored CRO report that highlighted current weaknesses and offered specific optimization suggestions for Friliv.dk’s website.

The most noticeable change was to streamline and focus their checkout process, ensuring that customers ready to make a purchase were no longer distracted or interrupted during the process.

Additionally, we made adjustments to elements in the cart, as well as text and background colors, to ensure a better and smoother user experience.