A strategic overhaul of inMobile’s marketing and tracking setup led to a significant boost in customer volume, while simultaneously lowering the cost per acquisition.
inMobile is a Danish company that has developed a stable and user-friendly platform for Danish and international businesses to send SMS messages to their customers.
Looking to optimize their marketing efforts on Google Ads and increase their customer base, they partnered up with LAZZAWEB.
In close collaboration with inMobile, we reviewed their strategy and prioritized their goal of generating more qualified leads and making better use of their ad budget.
The new strategy focused on helping Google’s algorithm better understand the target audience in order to meet their updated marketing objectives. To achieve this, we implemented Smart Bidding, applied a structured approach to keyword and negative keyword management and carried out a comprehensive update of their tracking setup, including tracking of Marketing Qualified Leads (MQLs), Sales Qualified Leads (SQLs) and leads that ultimately became inMobile customers.
Få profitabel vækst med os som jeres skaleringspartner. Vi ser og udnytter synergierne mellem jeres marketingkanaler.
