LAZZAWEB has changed VIAMAJA’s marketing of their decor and lifestyle universe by integrating their marketing channels. This in order to create a unique and engaging customer journey that promotes profitable growth.
VIAMAJA – previously known as MIOMIO – is a decor and lifestyle universe that offers unique products at affordable prices. They drive the company solely through their webshop.
When they faced the challenge of scaling their business, VIAMAJA sought a proactive collaborative partner to help them achieve their goals – and the choice fell naturally on LAZZAWEB.
In close collaboration with VIAMAJA, we developed a strategy centered on integrating their various marketing channels and creating inspiring content for the target audience. Together, these efforts aimed to ensure a cohesive customer journey.
We combined user-generated content with structured Paid Social campaigns that focused on capturing the customers’ attention with VIAMAJA’s selection of low entry products. This approach resulted in higher engagement and impressive growth, particularly driven by the combination of valuable content and preciselyt targeted product campaigns. This ensured efficiency and synergy between the marketing channels.
Achieve profitable growth with us as your reliable scaling partner. We identify and leverage the synergies between your marketing channels.
