Vuffeli is a Danish webshop where you can get a tailored feeding plan and food for your dog to ensure it gets the right diet.
They wanted to become the biggest brand in dog food, but faced challenges in finding a partner as ambitious as they were. That’s why they reached out to LAZZAWEB.
To increase Vuffeli’s visibility, we developed a marketing strategy with a strong focus on content.
We aimed to build a content universe filled with valuable knowledge from their veterinarians and experts to earn more Featured Snippets on Google, while also providing value to every customer.
The strategy included a focused effort to create coherence between the content and ensure an effective user experience for more exposure and, consequently, clicks
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