Conversion optimization agency

Every visit counts – convert traffic into customers

It is costly to buy traffic to your website and it is often here the marketing departments focus. But that is only half the fight. The most important part is to create user experiences that convert as many visitors into loyal customers as possible and increase your conversion rate.

Do you recognize these challenges?

We have an in-depth expertise and industry knowledge that makes us able to not only handle the following challenges, but to also take it a step further and fulfill any needs you may have.
Challenge

A low conversion rate

The users aren't engaged and are not guided effectively through the buyer journey, which results in fewer sales.
Solution

Identify areas of improvement

We analyse user behavior through heat maps and user flows to identify friction and areas of improvement.
Challenge

No industry customized CRO strategy

Without industry unique strategies in diverse customer segments, it is difficult to optimize the conversion rate.
Solution

Customized optimization proposals

We make a priority list based on your industry and customer behavior to develop unique optimization strategies. 
Challenge

Low average order value

The customers only buy few products at a time, which lowers your total order value.
Solution

Strategy for up and cross selling

We analyse your buying pattern and identify the most effective strategies to increase the total order value.
Conversion optimization

Split test for better performance

With our advanced technologies and strategies, we maximize your performance and conversion potential, which ensures optimal usage and effective results. 
A
1,5% conversion rate
B
2,73% conversion rate
Success is not coincidence

Curious if we could be the partner you've been looking for?

Every industry has its code – and we have the key to them all. With LAZZAWEB as your partner, we open up your possibilites of maximum performance.
Contact us
important product pages

How we work with the different pages

Front page
Category page
Product page
Cart
Checkout

Forside

The front page is your first oppportunity to present value and create interest with visitors.

  • Present your value proposition clearly and in an inspiring manner. 
  • Use big and engaging pictures that support your message.
  • Have a visible and clear CTA that guides visitors further.
Forside konverteringsoptimering

Kategoriside

The category page is supposed to quickly the visitors' attention and help them find the relevant products.

  • Show product pictures in high quality to create interest
  • Offer user friendly filtering and sorting opportunities that give value. 
  • Place important information over the fold for quick access without waste space.
Konverteringsoptimering til kategorisiden på webshops

Produktside

The product page is supposed to show the item in an inspiring and convincing manner to encourage buying. Give the users all necessary information they need to make a decision.

  • Use inspiring pictures in high quality and with natural contexts. 
  • Highlight product advantages and give the users understandable reasons to buy.
  • Make sure there is a visible and clear CTA such as "Add to cart".
Konverteringsoptimering af produktsiden for webshops og ecommerce

Kurv

The cart page is supposed to give the user clarity and control over their purchase, so they can easily adjust and continue to the checkout.

  • Show visible product pictures, names and the total price, including shipment.
  • Make it easy to update amount, remove items and change product sizes.
  • Ensure there is a visible and clear CTA to checkout.
Konverteringsoptimering af kurv og ordreværdi for webshops og ecommerce

Checkout

Checkout has to be manageable, simple and create trust, so the user can easily complete their purchase.

  • Minimize the amount of fields and remove unecessary information.
  • Show trust markers and guarantees to increase security.
  • Limit exit points and focus on the checkout flow itself.
Konverteringsoptimering i checkout-processen for webshops og ecommerce
Konverteringsoptimerings analyse til bedre performance
Analysis for conversion optimization

In-depth CRO audit

  • Evaluation of website by UX and conversion principles
  • Recommendations, visualizations and best practice examples
  • Priority list of CRO recommendations
Maximize your performance

360° marketing synergy

We turn your growth ambitions into reality with profitable marketing synergies.

Explore our cases
The effect of a marketing powerhouse

We regard your marketing channels holistically

We turn your growth ambitions into reality with profitable marketing synergies.

At LAZZAWEB, we have put marketing succes on formula - and that has resulted in groundbreaking results in over 50 countries.

Many things in life are a coincidence, but success is not of them.

0%
of our customers stay with us for years.
0 mia. kr.
is the total revenue we have made for our customers.
0+ lande
in which we create notable results.
succes er ikke en tilfældighed

Maksimer jeres performance

Få profitabel vækst med os som jeres proaktive skaleringspartner. Vi ser og udnytter synergierne mellem jeres marketingkanaler.

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