Google Ads Agency

More clicks at lower prices increase revenue and profit

At LAZZAWEB, our specialist have worked on 1500+ Google Ads setups and with their expertise you will get a strategic growth partner, who knows exactly what works in your industry – and most importantly, what does not.

Do you recognize these challenges?

We have an in-depth expertise and industry knowledge that makes us able to not only handle the following challenges, but to also take it a step further and fulfill any needs you may have.
Challenge

Rise in ad spend

You attempt to scale your ad spend, which sadly causes your ROAS to fall and CPA to rise.
Solution

A scalable funnel strategy

We make a scalable and profitable funnel strategy based on an in-depth analysis and experience from +1500 setups.
Challenge

Lack in communication and proactivity

You are lacking communication on your marketing results and want a collaborator, not just a supplier.
Solution

A proactive partner

Get proactivity on process. We see ourselves as an active growth partner for you, where we create results together.
Challenge

Wasted ad spend

The biggest reason for lower profit in Google Shopping is wasted ad spend, often responsible for half your spend.
Solution

Specialized analysis

In just 5 minutes we can analyse how large of a share of your ad spend is hurting your profit.
Our method for industry leading results

How we work with Google Ads

Feed optimization
Product categorization
DSA
Customer Match
YouTube

Feed optimization

We optimize product feeds for your Performance Max and Google Shopping campaigns to ensure they match the requirements of both platforms, as well as buyers' needs. By analyzing and adjusting how data is presented, we improve the visibility of the products and the click rate. 

  • We implement relevant attributes for optimal performance.
  • We analyse performance in order to figure out if you for example need to change pictures, when your competitors utilise the same ones.
  • Focus on long tail keywords to ensure less competitions and higher profit.
Feedoptimering i Google Ads

Product categorization

Effective product categorization ensures that your ad budget is spent where it can make the most profit. We segment products based on bestsellers, sleepers and potentials to optimize the bidding strategy to performance and profit. 

  • We build the feed with a focus on what performs best and adjust the bids to profit marginals.
  • Product types are dealt into logical categories that match buyer behavior and optimize the user experience.
  • Through brand separation and targeted campaigns, we target your ads to the most relevant segments which reduces the wasted spend.
  • We focus on minimizing wasted spend by targeting ads to the most relevant product categories.
Google Ads produkt kategorisering

Dynamic Search Ads

DSA is an underrated method to create conversions while also assisting in finding new keyword possibilites. By utilizing DSA we can separate the advertising by product, category, brand or as a "catch all" solution that is directed to broader target groups. 

  • DSA is separated strategically after levels to allow us to target ads to the most relevant categories and products. 
  • We make sure that negative dynamic ad goals are set up correctly to avoid irrelevant keywords and wasted spend. 
  • DSA makes it possible to gain conversions and build up a data base of valuable keywords for future campaigns.
Dynamic Search Ads hos LAZZAWEB

Customer Match List

First-party data is vital in order to improve your campaigns and ensure precise targeting. With Customer Match lists we enrich your data so Google can better understand your target group, which increases performance in both search and smart bidding.

  • By utilizing Customer Match we optimize smart bidding with lists based on your own customer data, which ensures more relevant bidding strategies.
  • We build target groups on your data, which improves the effectivity of your ads and targeting. 
  • With Demand Gen we can create look-a-like lists of the most valuable customers, which broadens your reach to similar target groups.
Customer Match i Google Ads med first party data

YouTube

YouTube is not only a powerful channel for top funnel activities such as brand awareness and reach, but we have also managed to generate a positive profit in many cases.

  • YouTube is ideal to build brand awareness and engage new customers early in the customer journey.
  • Our strategy focuses both on both a wide reach and targeted campaigns that directly drive sales.
  • With continuous optimization we ensure that YouTube developes into a profit generating channel and not just a branding platform.
YouTube annoncering i Google Ads
Verdensmestre i 2023

Paid Search Awards

We are proud to accept recognition for our extensive work within paid search. Our team deliver innovative campaigns that effectively engage target groups and maximize conversions.
LAZZAWEV x Global Agency Awards 2024
Best PPC Campaign
LAZZAWEB x Global Search Awards Winner 2023
Best Use of Search – Ecommerce (PPC)
LAZZAWEB x European Paid Media Awards 2024
Best Integrated Paid Media Campaign
+15 other paid search awards
LAZZAWEB er din samarbejdspartner

We make you the star in your role

CEO
More insight
More peer consultation
Better reports
Get full control over the numbers and make better strategies based on concrete reports and insights.
CMO
Higher ROAS
More insight
More time
Get effectivity at its highest point, more space in your calender and better results.
Marketing coordinator
Better results
More peer consultation
Less manual work
Get more peer consultations and analyses that ensure better results in the long term.

Cases that have achieved growth ambitions

LAZZAWEB x Spar Nord
B2B
B2C
Optimized marketing strategy ensures more customers at a lower price for Spar Nord
29 % lower CPA
86 % more conversions
Vores Google Ads-team

Meet your specialists

Lasse Knudsen
As the department manager for LAZZAWEB's Google Ads department, I function as a strategic coach who guides my team of specialists. Together we deliver results that not only create value for out clients, but also win recognized industry awards.
Bilal Yasin
I am very result oriented and ambitious, and I am those things on behalf of my clients. It is important for me to be on the winning team.
Joachim Stenskrog
The combination of results, continuous optimization and improvements, as well as the honesty in the data you work with in online marketing, really pleases me and fits perfectly with my own values as a person.
Martin Jensen
My big passion is close client relationships and a common collaboration focusing on creating better long term performance.
Jakob Foldager
I am data-driven, which is why most of my decisions are made based on data. What doesn't work is turned off or adjusted and tested again. That's how I make sure to not use ad money on what doesn't generate results.
Amalie Blenner
As a Google Ads specialist, my daily motivation is to improve my clients' performance. I go about the daily tasks with a result oriented focus while also having huge expectations of myself, as well as my collaborations with my clients.
Claus Bressay
With a data-driven focus I continously adjust the ads and test them again and again to make sure the budgets are going to the campaigns that deliver the best results.
Lasse Skovmand Jensen
I am a result and goal oriented individual, who is very passionate about digital marketing, where creating good results and success for the clients is one of my daily driving forces.
Casper Jørgensen
I am an ambitious and dedicated Google Ads specialist. I am passionate for digital marketing and am driven by creating results for our clients. Additionally I am always on the lookout for new knowledge and will gladly try new initiatives in the endeavour of being best in class.
Albert Kristensen
Jeg gør mit bedste for at forstå jeres virksomhed, målgruppe og tendenser i branchen - hvilket jeg holder op mod resultater fra annoncerne. Det helhedsbillede, mener jeg, er grundlaget for et effektivt og dybdegående samarbejde. I do my best to understand your company, target groups and trends in your industry - which I compare to the results of the ads. To me, this larger picture functions as the foundation for an effective and in-depth collaborative partnership.
Anne Borup
As a Google Ads specialist, I emphasize a solid and rewarding partnership. I approach things with patience and persistence, because I know that is how we reach your ambitious goals and ensure the performance we can achieve together.
Benteline Eva Lysen
I assist the Google Ads specialists so that we can create the best results for out clients together. I strive to exceed expectations and will always go the extra mile for both colleagues and clients - creating grounds for growth.
Camilla Gerner
I assist the Google Ads specialist by taking care of tasks that contribute to creating more value to our clients. I strive to deliver fully completed assignments to make sure the campaigns deliver strong results.
Julie Thomsen
I assist the specialists in handling key tasks that contribute to campaign optimization and creating value for our clients. I strive to deliver results that strengthen the collaborative partnership and drive growth.
Success is not coincidence

Curious if we could be the partner you've been looking for?

Every industry has its code – and we have the key to them all. With LAZZAWEB as your partner, we open up your possibilites of maximum performance.
Contact us
OUR SELF-invented software stack 

Get ahead of your competitors with LAZZATOOLS

We have equipped all our specialists with a toolbox of 24+ self-invented tools that have been made to streamline our work and ensure quality in our services.

With our LAZZATOOLS we can deliver faster and remarkable results in half the time.

Offical case

Profitable growth through YouTube for Watery

The Danish webshop Watery wanted a larger brand awareness, which is why we together created a YouTube Ads strategy that would ensure this without compromising the profit. Read the rest of the case and see how we did it and which results it created.

See case
0%
more brand searches
Google logo
X
LAZZAWEB logo
Officiel YouTube Ads case mellem LAZZAWEB, watery & Google
thinkwithgoogle.com
Maximize your performance

360° marketing synergy

We turn your growth ambitions into reality with profitable marketing synergies.

Explore our cases

Documented success in Google Ads

E-commerce

We were sadly "tempted" (convinced) to try a new setup for our marketing, including gathering all our different paid ads channels with one agency. This meant that we cancelled our agreement with LAZZAWEB - huge mistake! After 2 months we had to simply admit our mistage - and return to LAZZAWEB.

pixiform x LAZZAWEB
Ole
DirectorPixiform
E-commerce

We've recently had our 10 year anniversary with the webshop, and LAZZAWEB has been a part of the journey for most of them.

I have always been satisfied with the collaboration and experience a huge commitment, which has been paramount for me.

I will recommend LAZZAWEB any time.

LAZZAWEB x Acorns
Annette Pedersen
OwnerAcorns.dk
B2C

LAZZAWEB has managed to create some quite amazing results for us. If we have even the smallest of challenges, they are always quick to answer our questions and help us solve the problem.

We are happy for a collaborative partnership with an agency that lives up to their promises.

LAZZAWEB x Mæglerhuset
Maria
Marketing ManagerMæglerhuset
E-commerce

Years ago we made LAZZAWEB an active choice and it's been a choice we truly have never regretted – on the contrary, we've only regretted not working with them earlier.

A really good, successfull and well-balanced partnership that certainly requires much of both parties, but it's one I can only recommend, if you take your business seriously.

Michael Manniche
CEOP.J. Skovværktøj
E-commerce

During the time we've been working with LAZZAWEB, they have not only been executed a new strategy, but also been completely available and proactive in terms of improving recommendations.

We are very happy for our partnership with LAZZAWEB, in which the evident results we create will have a large effect on our whole marketing strategy.

LAZZAWEB x Jacobsen Plus
Simone
E-commerce ManagerJacobsen Plus
B2B

In collaboration with LAZZAWEB, we at Epoka A/S have never doubted if we had chosen the right agency. In addition to a fantastic partnership in Google Ads, LAZZAWEB has been a valuable peer consulting partner for our continued e-com development.

Morten
E-commerce ManagerEpoka
B2C
E-commerce

What distinguishes LAZZAWEB, apart from their unique, professional skills, is their proactivity. They go above and beyond of what is expected of them in order to make sure that our Google presence is in top form, and they are always ready to recommend and implement improvements. LAZZAWEB has been a key factor in our digital marketing strategy.

LAZZAWEB x Plusbog - Linthujan Perambalam
Linthujan
Chief Business DeveloperPlusbog
B2C

LAZZAWEB has been crucial for our digital marketing and visibility. They have made sure that our clinic and services are exposed to the right customers which has strengthened our growth.
With their broad expertise in advertisement and promotion of our treatments, I can warmly recommend LAZZAWEB as a professional collaborative partner.

LAZZAWEB x VIDA
Lene
OwnerVIDA
E-commerce

We have had an incredibly difficult time profitting off of our potential on Google. After we've moved our Google marketing to LAZZAWEB, our collaboration the past few months have resulted in an increase in our Google revenue by 130 % whilst also experiencing a 20 % improvement on our ROAS.

Totteland x LAZZAWEB
Frederik
DirectorTotteland
E-commerce

Thanks to LAZZAWEB's expertise, they have not only improved our results, but we also get new and proactive recommendations that lift our effort time and time again, aiding us in reaching our goals.

We have gotten a healthier and more profitable business in working with LAZZAWEB.

LAZZAWEB x Morfars.dk
Jesper
First DriverMorfars.dk
E-commerce

Despite having a competent team, we have often experienced challenges in keeping up to date with the latest knowledge and high expertise in Google marketing.

We have achieved an internal upskilling of our team and an incredibly high level of peer consultation that has made Google marketing a central element in our continuous growth.

Tromborg LAZZAWEB
Holger
Marketing ManagerTromborg
E-commerce

During our work with LAZZAWEB, we have experienced a significant growth in profit.

The collaboration with LAZZAWEB has been very beneficial and the results we've created together are fundamental for our continuous growth and success.

LAZZAWEB x VIAMAJA
Maja
Co-founderVIAMAJA
B2B
B2C

In the period we have had the pleasure of working with LAZZAWEB, they have demonstrated an impressive ability to not only perform an innovative and forward-thinking strategy, but they have also time and time again proved to be a priceless ressource through their availability and proactivity in relation to optimization recommendations.

LAZZAWEB x Luggagehero
Jannik and Matias
CEO and COOLuggageHero
E-commerce

We are very satisfied in working with LAZZAWEB, who are contributing positively to our company.

We appreciate the on-going collaboration in ensuring continuity in our marketing effort.

LAZZAWEB x Zinkbakken
Morten
OwnerZinkbakken
E-commerce

We have NEVER experienced such drive as well as strength in will to drive our business. This is what we have experienced with LAZZAWEB.

The numbers speak for themselves. +300 % growth! We are not a small company. So these numbers are totally crazy! In any case, we are extremely satisfied. Would recommend LAZZAWEB for online advertisement every time.

LAZZAWEB x Geekd
Ronnie
CEOGeekd
E-commerce

With LAZZAWEB's expertise in their work with profit opimization, we have achieved a visible growht in contribution margin, which we have have re-invested in new products, brands and collections, among other thing.

LAZZAWEB x Lykke by Lykke
Lasse
E-commerce ManagerLykke by Lykke
E-commerce

We have been working with LAZZAWEB in regards to our online marketing since October 2022 - LAZZAWEB is a serious partner within their field, and their performance has been impressive.

They have deliver what they promise every month - and often more than that.

LAZZAWEB x QNTS
Trine
OwnerQNTS
E-commerce

I am very happy in partnering up with LAZZAWEB. I really like the way you handle your clients, because I don't just feel like another the row, and you are good at being proactive and make a real effort for your clients. It's some of the things I appreciate the most.

LAZZAWEB x The Meat Club
Emil
Webshop ManagerThe Meat Club
B2C

In a period of a little more than a year, we have been working with LAZZAWEB and got quick results through the collaboriation - and still do.

In addition to good results in a short amount of time, we have been super happy for the way they give us insights into what is trending right here, right now, so the rest of our work can use these as a focal point.

Matilde
Marketing ManagerBodenhoff
E-commerce

LAZZAWEB knows what they are doing, and this has also shown in the manner in which they have complete control of everything going on.

One of the things I appreciate in our partnership is the good communication between both parties. There Én af de ting, jeg værdsætter, ved samarbejdet er den gode kommunikation, vi har. There has almost been an explosion in sales, which have doubled since the beginning of collaboration.

LAZZAWEB x Kikkert-Teleskophuset
Thomas
Operations ManagerKikkert-Teleskophuset
B2C

Our collaboration with LAZZAWEB on SEO and Google Ads has reaped really good results in a relatively short time.

Their expertise and proactivity have been crucial for us to achieve a solid progress on both the SEO and Google Ads front.

LAZZAWEB x Lejeboligmægleren
Kasper
Paid advertisement, data analysis and project managerLejeboligmægleren
B2C

At Agria, we are incredibly happy for the partnership with LAZZAWEB. There is always quick execution and full control over the plans that we launch together. It is a partnership that is characterized by honesty. We don't just get our egoes stroked, but they always cut to the chase, and we will gladly discuss what the best course of action is. But always with respect for each other and a smile on the face.

Camilla
Online Marketing ManagerAgria Dyreforsikring
E-commerce

LAZZAWEB functions as an important consulting partner who doesn't just perform the tasks, but also thinks ahead and suggests improvements that we hadn't even thought about.

We are getting a lot more than just an agency – we are also getting some perfectly fine people with whom you quickly feel at ease with, which is incredibly important in such a close collaboration.

LAZZAWEB x Reservedele.nu
Christian
E-commerce ManagerReservedele.nu
E-commerce

I would warmly recommend LAZZAWEB to others based on the very proactive work and, of course, the good results.

It almost speaks for itself, when you create such good results. It just can't be denied.

LAZZAWEB x Shaping New Tomorrow
Christian
FounderShaping New Tomorrow
E-commerce

It is very difficult to find words, when an agency is top tier. It is an agency that has to be experience in order to fully understand how good they are.

I have outsourced many a task, so I have worked with a lot of consultants/agencies, and none of them can even come close to the level that LAZZAWEB is operating on.

LAZZAWEB x OS Frisørartikler
Omar
Owner and Co-founderOS Frisørartikler
E-commerce

We are incredibly satisfied in our partnership with LAZZAWEB.

Their expertise in marketing has created amazing results for us, and the constant communication makes them the ideal partner for our digital growth.

LAZZAWEB x Winther Studio
Stine
FounderWinther Studio
E-commerce

We have had the pleasure of working with LAZZAWEB for over three years now, and our experience has been spectacular. With LAZZAWEB, we have changed our focus to a profit oriented strategy.

We have already in the present year increased our revenue by 74 % with a double digit revenue generated through Google.

Astrid - Partner BY IC
Astrid
PartnerBY IC
E-commerce

We have a terrific collaboration with LAZZAWEB - their strategy for our Google advertisement has been a success that has lead to a significant increase in our net profit.

Our collaboration has been going on for many years and has lead to both good results, strong relationships and lately an award at the Global Search Awards.

Mads
E-commerce ManagerCykelexperten.dk
B2B

Already within a few months of working with LAZZAWEB's team, the results begin to show in the form of an increase in traffic and better Google rankings on strategically important business areas.

Beierholm x LAZZAWEB
Helle
Senior ConsultantBeierholm
E-commerce

The proactivity is on a level I have never experienced before. It is LAZZAWEB who comes to us with the things we have to do and the expectations of what we have to achieve.

On a whole new market, LAZZAWEB has within only 6 months grown our new market to a monthly million turnover.

Watery x LAZZAWEB
Daniel
HolderWatery
B2B
B2C

LAZZAWEB's expertise in Google Ads has not only increased our visibility, but it has also made it possible for us to achieve a significant improvement in getting leads that convert to customers.

Their ability to adapt themselves to our needs and goals has made it possible for us to achieve a remarkable value for our investment.

Marc
Performance ManagerSpar Nord
The effect of a marketing powerhouse

We regard your marketing channels holistically

We turn your growth ambitions into reality with profitable marketing synergies.

At LAZZAWEB, we have put marketing succes on formula - and that has resulted in groundbreaking results in over 50 countries.

Many things in life are a coincidence, but success is not of them.

0%
of our customers stay with us for years.
0 mia. kr.
is the total revenue we have made for our customers.
0+ lande
in which we create notable results.

Our knowledge bank

succes er ikke en tilfældighed

Maksimer jeres performance

Få profitabel vækst med os som jeres proaktive skaleringspartner. Vi ser og udnytter synergierne mellem jeres marketingkanaler.

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Vækstcases