Paid Social agency

Social Ads that engage and convert

Customer journeys are complex, and our ability to quickly scroll through a feed has never been more well developed. This is exactly why it is vital for you to deliver the right content at the right time and on the right marketing channel. Strategic content and continuous optimization can be the thing to secure you maximum performance.

Do you recognize these challenges?

We have an in-depth expertise and industry knowledge that makes us able to not only handle the following challenges, but to also take it a step further and fulfill any needs you may have.

Challenge

Lack of cohesiveness in effort

You experience that your campaigns seem like isolated efforts without an integrated, overall strategy.

Solution

A strategy across marketing channels

We create a tailored strategy that ensures synergy across all channels and maximizes your marketing returns.

Challenge

Dissatisfied with lack in communication

The current agency isn't communicating clearly, regularly or in a way that matches your needs and expectations.

Solution

Proactive dialogue, not reactive

Your specialists guarantee regular updates and insightful reports, so you are always informed.

Challenge

Stagnated performance

You try to scale your ad spend, which sadly causes a fall in ROAS and a rise in CPA

Solution

A scalable, profitable funnel strategy

We create a funnel strategy for you based on experiences from +25 millions in ad spend over the last 8 months.

Documented success in Paid Social

E-commerce

We were sadly "tempted" (convinced) to try a new setup for our marketing, including gathering all our different paid ads channels with one agency. This meant that we cancelled our agreement with LAZZAWEB - huge mistake! After 2 months we had to simply admit our mistage - and return to LAZZAWEB.

Ole

Director, Pixiform

E-commerce

During our work with LAZZAWEB, we have experienced a significant growth in profit.

The collaboration with LAZZAWEB has been very beneficial and the results we've created together are fundamental for our continuous growth and success.

Maja

Co-founder, VIAMAJA

E-commerce

We are very satisfied in working with LAZZAWEB, who are contributing positively to our company.

We appreciate the on-going collaboration in ensuring continuity in our marketing effort.

Morten

Owner, Zinkbakken

E-commerce

We are incredibly satisfied in our partnership with LAZZAWEB.

Their expertise in marketing has created amazing results for us, and the constant communication makes them the ideal partner for our digital growth.

Stine

Founder, Winther Studio

paid social focus areas

How we work with Paid Social

Content

Feed optimization

Split test

Full funnel setup

Content

Content in a paid social strategy is vital to achieve maximum performance.

We use distinctive content to emphasize the products and increase visibility.
We optimize visual content so your brand stands out more on social platforms.
Strategic content increases engangement and click rates, which improves performance.

content optimering i vores Paid Social strategi til pinterest, facebook, instagram og tiktok

Feedoptimering

We optimize your product feed to make sure that we can create hyper segmented ads that match the individual user's needs and increases the probability of converting.

We show attributes such as color, size and materials for more precise ads.
The feed is adapted, so the most important product details are emphasized in order to catch attention.
The ads become more personal and targeted, which increases engagement.

Feedoptimering i vores Paid Social strategi til pinterest, facebook, instagram og tiktok

Splittesting

We continuously work with split testing to ensure we constantly improve your ads and optimize performance.

We test different variants in order to find the most effective ad.
Every split tests focuses on surpassing the current best ad.
Split testing makes sure that we continuously imrpove conversions and results.

Splittesting i vores Paid Social strategi til pinterest, facebook, instagram og tiktok

Full funnel-setup

We implement a detailed full funnel setup that creates the pillars for scalable growth and an increased ROAS through all funnel stages.

We use top funnel strategies to broaden the target group with hyper targeted awareness campaigns.
The algorithm is optimized with first-party data for better audience segmentation and look-a-like modeling.
The setup ensures a funnel approach with retargeting and high-intent ads for optimized CPA and LTV.

Full funnel setup i vores Paid Social strategi til pinterest, facebook, instagram og tiktok

World Champions in 2024

Paid Social Awards

We are proud to accept recognition for our extensive work within paid social. Our team deliver innovative campaigns that effectively engage target groups and maximize conversions.

LAZZAWEB x European Paid Media Awards 2024

Best use of Facebook / Instagram Ads

LAZZAWEB er finalist til European Agency Awards

Best Social Media Campaign

LAZZAWEB finalist til global Digital Excellence Awards 2024

Best use of Facebook / Instagram Ads
(Winner of 2024)

+10 other social awards

OUR PAID SOCIAL TEAM

Meet your specialists

Today I use my more than 8 years of experience in SEO and online marketing to do what is especially important to me, namely development. This can be the development of a client's business or the development of the employees in the departments.

Peter Schack

Digital Department Director & Partner

My passion is marketing and business development through social media. I love to create strategies that engage customers and drive growth. Effective communication and creative content creation is the key to success in today's dynamic market.

Lukas Spanggaard

Team Lead & Sr. Paid Social Specialist

I love to transform creativity into concrete and measurable results that lift my clients' performance - and creates real value.

Trine Christiansen

Paid Social Specialist

With my background in e-commerce, I bring an in-depth understanding of marketing trends and digital strategies to the table. I am dedicated to help clients in maximizing their potential with tailored solutions that increase sales and empower their brand.

Julie Rosendal

Paid Social Specialist

I find it incredibly exciting to identify new trends in content and creatively tailor them to the unique needs of each client. My goal is always to create ads that not only stand out but also deliver the best value and contribute to the company’s success.

Jesper Nielsen

Paid Social Specialist

I love to dive into data and new trends. I love researching and being at the forefront with new tools and groundbreaking strategies that can help my work.

Rasmus Olsen Thorn

Paid Social Specialist

As a content marketing specialist, my role is to make creative and targeted content that engages the target group, build up trust and strengthening the online visibility of your company.

Sanne Lykkegaard Wiesneck

Content Marketing Specialist

To work with paid social at LAZZAWEB gives me the opportunity to combine creativity with data analysis, and it's really exciting to see how targeted content can create concrete results.

Mille Slipsager

Paid Social Intern

Official case

Increased engagement through Pinterest

Zinkbakken wanted to increase engagement on Pinterest by attracting more customers to their interior design products. They implemented a targeted strategy with visually appealing pins, relevant keywords and seasonal themes.

See case

increase in conversions